Born x Raised Hoodie || Get Upto 30% OFF || Limited Stock

Born x Raised: A Streetwear Phenomenon

Born x Raised is a renowned streetwear brand that emerged from the vibrant cultural tapestry of Los Angeles. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has quickly become a significant player in the fashion world, known for its authentic representation of LA’s diverse subcultures and its commitment to community and social issues.

Origins and Inspiration

Born x Raised was conceived as a response to the rapid gentrification and cultural shifts in Los Angeles. Spanto, a native of Venice, California, wanted to create a brand that captured the essence of the city he grew up in—a city teeming with rich history, cultural diversity, and a gritty yet vibrant street life. The brand’s name, “Born x Raised,” reflects this deep connection to one’s roots and the experience of growing up amidst the ever-changing urban landscape.

Design Aesthetic

The aesthetic of Born x Raised Hoodie is unmistakably bold and authentic. The brand’s designs often feature strong, graphic elements, including gothic fonts, striking imagery, and powerful slogans. These elements are not just for visual impact but are deeply rooted in the socio-political context of Los Angeles. Their apparel frequently pays homage to Chicano culture, skateboarding, punk rock, and other influential subcultures that define the city’s identity.

Community and Collaboration

Born x Raised is more than just a clothing brand; it’s a community movement. Spanto and 2Tone are dedicated to giving back to their community and often use their platform to highlight social issues and support local initiatives. This sense of community is also reflected in their collaborations. The brand has worked with a variety of artists, musicians, and other fashion labels, including Converse, Levi’s, and the Los Angeles Football Club, to create unique, culturally resonant pieces.

Cultural Impact

The influence of Born x Raised extends beyond fashion. The brand has become a symbol of resistance against cultural erasure and gentrification, advocating for the preservation of the city’s unique neighborhoods and traditions. Through their storytelling and engagement, they have brought attention to the importance of maintaining cultural heritage in the face of urban development.

Conclusion

Born x Raised stands out in the streetwear industry for its authentic representation of Los Angeles culture, its strong community ties, and its fearless approach to design. By staying true to its roots and championing social causes, the brand has created a loyal following and a lasting impact on both fashion and community activism. Whether you’re a streetwear enthusiast or someone who values cultural authenticity, Born x Raised offers a compelling narrative and a distinct style that resonates on many levels.